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Creating Killer Headlines
Having trouble creating ads that pull? Fear not, with a
little smart thinking you will be on your way to writing
killer headlines.

Pick up a few back issues of your favorite newspaper,
magazine, periodical, etc. and take notice of the ...
Author: David Seitz
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Why Some Ads Fail Miserably While Other Succeed Wonderfully
The voice on the other end of the phone was tense and impatient.
It was a prospective client calling. After we introduced
ourselves, he got right to the point: "Our advertising isn't
working and we need some help."

Who I was talking t ...
Author: David Garfinkel
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Customer Preferences in Online Advertising-Part 2 of 3
In part one of this series, we discussed the fact that
studies show information leads over entertainment. We
discovered that Web site visitors are primarily looking
for information, and therefore, ads should be more
information-orient ...
Author: Karon Thackston
CLICK HERE TO READ THE REST OF THIS ARTICLE

Customer Preferences in Online Advertising-Part 3 of 3
In part two of this series, we discussed the annoyance
factor of online ads and how to overcome them. In this
last article, I'll tell you how to use behavioral traits to
direct advertising efforts rather than demographics.

I am a ...
Author: Karon Thackston
CLICK HERE TO READ THE REST OF THIS ARTICLE

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Books from Holiday House P Publishing Online and Local Price... Compare prices online and locally for Books from Holiday House P Publishing...

Holiday House Books This series of photo documentary children's trade books is illustrated by Lawrence Migdale and published by Holiday House, New York.

Holloway House Publishing Co. - Online Catalog Read more... All Content © Holloway House Publishing last updated: May 2005 e-mail questions and inquiries to: info@psiemail.com. Quick Search...

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Bow House Ltd Publishing firm. Company information, details of services, vacancies and contact details.

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