Your query letter can be a deal maker or a deal breaker. So, if your query letter just lies there, you've killed the sale immediately or your story or novel immediately. If you want that story -- your baby -- to be read, reach out of that query le ...
Author: Mark Barnes
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The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

...
Author: Joe Love
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Picture this scene.

Your hero is sitting in a bar. He's thinking about things... life, death, taxes, the way he's being chased by a serial killer... whatever.

While he thinks, he sips his beer/Jim Beam/wine/etc.

Sip.

He thi ...
Author: Marg McAlister
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My article this issue is an excerpt from a book I was reading recently titled; The Copywriters Handbook by Robert Bly, a secondary small niche I focus on a bit. It categorizes the different types of headlines which are most common and in use today ...
Author: Burke Ferguson
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